Can a Color Be Trademarked: What the USPTO Says
A specific shade of color can become just as recognizable as a logo or slogan when a brand uses it consistently over time. This raises an interesting legal question: can a single color actually be protected as a trademark on its own.
Understanding what the USPTO requires to grant this kind of protection clarifies why it is possible, but far from automatic.
Why Colors Are Treated Differently
Understanding the position starts with recognizing that a color can be registered, but only once it has acquired distinctiveness tied specifically to a brand.
Unlike a logo or invented word, a color is not inherently distinctive on its own, since colors are widely used across countless unrelated products and industries. This means trademark color claims face a higher bar than more traditional ...









