Automated Insight: How Media Trackers Are Redefining Media Intelligence
To live in the world where news is broken in seconds and where narratives can change in minutes, the necessity to comprehend media discourses in real time has never been more apparent. This is more so in the case of brands, governments and organizations which are operating in an ever evolving public environment. The old way of media monitoring is not sufficient. The online arena is requiring something steeper, quicker and cleverer: Automated Media Tracking.
Welcome to the time when Media Trackers (enabled by artificial intelligence (AI), machine learning, and natural language processing) do not merely watch media, but comprehend and interpret it. These tools are transforming Media Intelligence as we understand it by offering real time monitoring of media and automated analysis of the fi...