How Glenn Martens Made Diesel Trendy Again
In the ever-evolving fashion world, staying relevant and maintaining a distinct identity can be daunting. Diesel, the iconic Italian denim brand, faced a period of uncertainty, but it made a triumphant return to the spotlight under the creative direction of Glenn Martens. In this article, we delve into the remarkable journey of how Glenn Martens revived Diesel and transformed it into a trendy, must-watch brand once again.
The Midlife Crisis of Diesel
At 43 years since its founding, Diesel found itself at a crossroads. The departure of its previous creative director, Nicola Formichetti, had left the brand in an identity crisis, wondering who would be able to reimagine and revive the brand, known for its iconic mens diesel t-shirts. For four years, an in-house design team struggled to carr...