Tag: Advantages Of Advertising

Advertising is basically defined as a non-personal and paid form of communication about certain services or products through the mass media, so as to influence, inform or persuade the target audience. Joe Cianciotto mentions that over the years, advertising has emerged as one of the most commonly used tools by companies to increase their brand awareness, and encourage the consumers to purchase the services or products offered by them. Advertising can be done through a variety of mediums, such as newspapers, television, radio or even the internet. Based on their target audience, companies choose the perfect advertising medium for their products. Advertising typically directed to an expansive target audience, and not a single individual, and therefore is known as a non-personal form of commu...