In 2019, data fluency is the most fascinating aspect of owning a job. Business Analytics is one of the specializations that could provide learners with the data fluency goals. Using business analytics in job help users to make powerful data-driven business decisions. It involves learning and integrating current trends in Big Data, Analytics, Mobile data and data visualization in key business operations.
In a Business Analytics Certification course, here are some key things you should have at your fingertips.
What to Learn and Why?
In any Business Analytics Certification course, you would learn –
- Use of key technologies, techniques and tools to predict data outcomes
- Evaluation of data quality, governance and performance
- Data-driven decision making based on what analysts describe, organize, predict and demonstrate in the areas of Marketing, Sales, Finance, Human Resources, Accounting and Operations
Currently, 1500+ companies of different size and scale have a very clear organizational structure and training module for Business Analysis teams/departments, serving 50,000 projects around the world.
Business Analytics Specialization
Different research teams categorize business analytics specializations based on these factors of segmentation.
- Source of Data
- Level and Scale of Supervision of Data Analytics
- Customers Leveraging the Results of Data Analytics
- Level of Automation
The top level specialization of Business Analytic projects categorizes the stack into these types of data analytics.
- Predictive Analytics
- Prescriptive Analytics
- Diagnostic Analytics
- Descriptive Analytics
Based on level of supervision, they are categorized as supervised machine learning, unsupervised machine learning and Dark Data analytics.
Based on the source of data, they are categorized into structured data and unstructured data. Depending on where the companies get their data and how they process it, business analytics allows for iterative and methodical expansion of their decision-making capabilities.
Specializations in Business Analytics
Today, online business analytic courses provide industry-oriented specializations and certifications to candidates from fresh and executive batches.
The top specializations in Business Analytic that are primarily considered as favorite and relevant in the industry include:
- Location Data Analytics
- Customer Data Analytics
- Operations Analytics
- Retail Analytics
- People Analytics/Employee Data Analytics
- Blockchain-based Analytics
- Mobile and App Analytics
Why Should People Learn Analytics?
Now, Business Analytic is at the heart of any successful company. Be it Marketing, Advertising, Sales and Finance, Business Analytics teams are uniquely positioned to create, identify, distribute and sustain data economy in the coming months.
If you are learning analytics from an online course platform, you could find yourself coming across case studies from these data-driven companies.
- IBM Watson
- Google Analytics
- Adobe Analytics and Experience Cloud
- Amazon Mobile Analytics
- Oracle Marketing Cloud
- Salesforce Cloud
If you have an analytics certification from a reputed institute, you can take a shot at growing job market, not just in India, but at global locations such as San Francisco, New York, Toronto, London and Singapore.