Former Nickelodeon producer Dan Schneider has publicly apologized for his past behavior and the on-set atmosphere of several preteen- and teen-focused shows he produced during the 2000s and 2010s. Schneider, who parted ways with the network in 2018, addressed the recent Investigation Discovery series “Quiet on Set: The Dark Side of Kids TV,” aired over the weekend.
In a candid video conversation with actor Bobbie K. Bowman, also known as BooG!e, Schneider expressed his feelings of difficulty and embarrassment upon viewing the docuseries. He acknowledged past behaviors that he regrets and apologized to those affected.
Schneider, known for producing hits like “All That,” “The Amanda Show,” “Drake and Josh,” and “iCarly,” responded to allegations of abuse, inappropriate behavior, and a toxic work environment featured in “Quiet on Set.”
During the conversation, Schneider addressed specific incidents, including massages on set, expressing remorse for putting individuals in uncomfortable situations, and apologizing to anyone affected. He also advocated for removing questionable content or jokes from past episodes that may be deemed inappropriate in hindsight.
Regarding previous investigations into his conduct, Schneider maintained that no wrongdoing was found, emphasizing that multiple network executives approved his shows’ content and work environment.
The docuseries also featured allegations against dialogue coach Brian Peck, a close collaborator of Schneider’s, who was convicted of lewd acts with a minor. Schneider clarified that he did not hire Peck and expressed emotions regarding the case.
Schneider emphasized the importance of safeguards for young actors on television sets, including the presence of therapists with the power to assess whether minors genuinely want to work.
While Nickelodeon has not yet responded to Schneider’s apology video, representatives previously stated their commitment to investigating formal complaints and fostering a safe workplace environment.
In response to Schneider’s apology, Alexa Nikolas, known for her role on “Zoey 101,” criticized the timing of his apology and called for additional safeguards for young actors, including third-party advocates, and an end to nondisclosure agreements for children.
Schneider acknowledged his past shortcomings, admitting to being inexperienced and sometimes rude, and expressed a desire to handle situations differently if given the chance.
Overall, Schneider’s apology represents a step towards accountability and reflection on past actions within the entertainment industry.