Interviewing Samsung’s Vice President Jaeyeon Jung is a special experience. With a wealth of experience and knowledge of the technology, marketing and entertainment industries, Ms. Jung has held various executive roles at Samsung and media industry giants like Microsoft and Disney. Not only has she been successful in her career but she has also spearheaded campaigns and spearheaded initiatives to improve the visibility of Samsung’s products in the global market. In this exclusive interview with Fast Company, Ms. Jung speaks about her journey, Samsung’s latest launches, product innovation processes and her passion for creating a positive impact in the world.
A Leadership Journey
Ms. Jung began her career with Samsung in the IT department and after five years, she moved to the marketing department, where she went on to become a product manager. She embraced ambitious challenges during this time and enjoyed the opportunities to grow within the company. During her initial tenure at Samsung, she noticed how poorly the products were perceived in the United States, which drove her to develop better strategies to promote the company’s image. This move to the marketing side enabled Ms. Jung to transition into leadership roles and eventually become the Vice President of Strategy & Innovation.
When asked about the transition to Samsung’s corporate headquarters in Seoul, South Korea, Ms. Jung highlighted the importance of adapting to the cultural standards to succeed. She explained that what worked in the US does not necessarily work in the South Korean market and vice versa and adapting to the local culture and making key partners to find the right solution became essential.
Innovation in Product Design
When asked about Samsung’s product design processes, Ms. Jung pointed out that the company puts a heavy emphasis on understanding consumer needs as the first step to designing any product rather than simply relying on data and technology. She explained that this approach involves deep research to understand what people value, and how they interact with technology and the products Samsung is developing. From there, Samsung develops solutions which allows the consumers to meet their needs in a fast, easy and accessible way.
Ms. Jung also spoke about how Samsung has embraced strategic collaborations with companies like Spotify, Microsoft and Google and these partnerships have helped Samsung become a leader in the consumer electronics industry. She explained that the company is embracing various forms of collaboration that access other markets and bring new ideas to the table. This has enabled her team to develop new products and experiences faster than ever before and she believes this will be the reason why Samsung will continue to dominate the consumer electronics industry.
Inspiring a Positive Impact
Finally, when asked about her mission, Ms. Jung explained how important it is to her to inspire a positive impact in the world, and this starts with a positive culture within the company. She believes that a positive, inspired workforce leads to better products and experiences, and this has been a key factor in the success of Samsung in the consumer electronics industry.
Leading Change with Diversity & Inclusion
Ms. Jung’s goal is to break the glass ceiling, enabling women to get more opportunities and responsibilities within the technology and entertainment sectors. She also pushes for diversity and inclusion by trying to hire people from a variety of backgrounds and cultures to create an inclusive environment. Furthermore, Ms. Jung is adamant about breaking the stereotypes of what it means to be a leader and empowering her team to find their authentic selves.
Technology for Social Good
According to Ms. Jung, the primary goal of technology should not be about profit, but about creating a positive difference for users and society at large. She emphasizes the use of technology to facilitate social change, and Samsung’s products are designed to be “building blocks” that empower individuals and organizations to effect meaningful change in their lives and communities. Ms. Jung believes technology should also be used to create more accurate information and knowledge and spread it as widely as possible to maximize its impact in the world.
Engaging with the Customer
Ms. Jung highlighted how important customer engagement is and believes it’s the key to creating a successful product. She explained that Samsung listens to the customer’s requirements and feedback to continuously innovate and build better products. Furthermore, the company looks beyond traditional channels to ensure the right message reaches the right people at the right time. To this end, Ms. Jung has been a major advocate of customer engagement initiatives that use a “head, heart and hand” approach to build relationships with customers.
Promoting Emerging Technologies
As the VP of Strategy and Innovation at Samsung, Ms. Jung highlighted her efforts to promote emerging technologies such as artificial intelligence and machine learning. According to her, these technologies are key to developing new products that provide innovative solutions to customer needs. In addition to focusing on customer engagement and satisfaction, she believes incorporating emerging technologies is essential for a company’s competitive edge.
Living by a Shared Vision
Ms. Jung ended the interview with a visual for how she leads her team at Samsung. She spoke of the importance of a shared vision that unites everyone in the organization behind a common mission. According to her, thriving companies have a vision they actively strive to achieve and make everyone in the organization accountable and responsible. For Samsung, that vision is to create meaningful and impactful products every consumer can enjoy.
In conclusion, Ms. Jung’s interview with Fast Company provided a great insight into the leadership journey she has undertaken and how it has enabled her to achieve success at Samsung. She also emphasized how innovation, customer engagement and a focus on emerging technologies are essential for company growth, as well as diversity and inclusion within the company. Most importantly, she emphasized the importance of a shared vision that enables everyone in the organization to be focused and make effective decisions to achieve the intended outcomes.
Q: What is Ms. Jung’s goal?
A: Ms. Jung’s goal is to inspire a positive impact in the world by breaking the glass ceiling and promoting diversity & inclusion.
Q: How did Ms. Jung progress within Samsung?
A: Ms. Jung began her career at Samsung in the IT department and after five years, she moved to the marketing department, where she went on to become a product manager. From there, she was able to transition into leadership roles and eventually become the Vice President of Strategy & Innovation.
Q: What is interview fastcompany vp jaeyeon jung galaxy?
A: Interview Fast Company VP Jaeyeon Jung is an exclusive interview with Samsung’s Vice President Jaeyeon Jung, conducted by Fast Company. In this interview, Ms. Jung speaks about her journey, Samsung’s latest launches, product innovation processes and her passion for creating a positive impact in the world.
Q: About interview samsung fastcompany vp jaeyeon jung.
A: In the interview with Fast Company, Ms. Jung speaks about her journey, Samsung’s latest launches, product innovation processes and her passion for creating a positive impact in the world. In addition, she emphasizes the importance of customer engagement, diversity & inclusion, and the use of technology to facilitate social change.
Q: What is the interview samsung vp jaeyeon jung galaxy?
A: Interview Samsung VP Jaeyeon Jung Galaxy is an exclusive interview with Samsung’s Vice President Jaeyeon Jung, conducted by Fast Company. In this interview, Ms. Jung speaks about her journey, Samsung’s latest launches, product innovation processes and her passion for creating a positive impact in the world.