The Maruti Suzuki Vitara Brezza: An SUV for the Indian
The most challenging aspect of introducing a car in India is the fact that, the manufacturer should meet the price and feature demands of the segment. In each segment, from entry-level hatchbacks to even luxury cars, the competition is quite fierce. This is due to the fact that India happens to the fourth largest auto market in the world, and also the fastest growing one at that. These factors mean that it is a lucrative market for any big auto manufacturer in the world, yet many come here without the right strategy and see failure rather quickly.
Lately, companies such as Jeep have found modest success, but there are very few who can compete with the unrivalled success of Maruti Suzuki. The manufacturer was one of the first to enter the country and since have dominated the market, with c...