Business is expanding in the lifestyle sector. Everyone seems like they’re having the time of their lives on Facebook, Instagram, and other social networking sites. There are a lot of lifestyle companies trying to hop on the bandwagon and attract a large audience. The beauty sector is a prime example of a lifestyle market that consistently ranks high. Women all throughout the world have relied on cosmetics for decades. They’re almost required, and everyone always has some handy. Cosmetics have long been a staple of daily living, found in every corner of the home and workplace. But how to beat the competition if you want to sell your cosmetics? Some cosmetic packaging ideas can serve you for it.
Entrepreneurs working with limited resources are always on the lookout for creative and affordable advertising strategies. Shopify shop owners and operators understand the value of impressive packaging and the financial investment required to produce it.
In this article, we will discuss several low-priced yet aesthetically pleasing packaging ideas.
Whether you’re running a Shopify shop or freelancing, putting in the effort to make your items look their best can pay off in the form of more attention from buyers. After all, how you package and distribute products reflects on you and your business.
Product Packaging Ideas and Its Significance
In order to sell more of your goods, you need to pay attention to their packaging.
In the first place, product packaging keeps the items safe from harm during shipping. This is crucial to guarantee the product arrives undamaged and that the quality of the user’s experience is not compromised. How often, for instance, do you open a package only to discover its contents shattered to bits?
The goal of proper product packing is to eliminate any anxiety a buyer may have regarding the condition of their purchase upon delivery.
Having distinctive packaging that sets you apart from the competition is a great way to promote your business and its products. It’s a chance to start a conversation with your consumers before they’ve even opened the package.
This may be done with the use of personalized touches like printed tape, brand tags, packing sleeves, or a handwritten message. Take advantage of this moment to make a profound impact on your clients.
Ideas for Uniquely Packaged Products That Are Worth Exploring
Confused about how to create unique packaging? Your bases are covered by us! Listed below are a few of our preferred cosmetic packaging ideas for Shopify vendors.
Adopt a Greener Lifestyle
Choosing a suitable material for your packaging should be one of your first priorities. Many paths exist for greening your brand and making it more long-lasting in the market.
Because of its durability and versatility, kraft paper has become the go-to material for eco-friendly packaging. Biodegradable and compostable materials made from maize and sugarcane are another option because of their substantially less carbon footprint compared to conventional materials.
Putting some thought into the details will help your product stand out to buyers. Each product’s packaging may be personalized with a handwritten remark from you or the product’s creators if you have the resources to do so.
Stickers (not only for kids!) or paper cutouts of unique forms may have a big influence on buyers. If you want to make it easy for customers to get in touch with you if they end up loving your product, you may include a large sticker with your logo, phone number, and website address.
Embrace Simplicity and Efficiency
Sometimes less is more, so don’t waste your money on elaborate packaging if you’re just getting started. The results may surprise you and your wallet if you take a simple approach. Some advice is as follows:
- Paper and other bulky items that don’t provide value should be avoided.
- Select a simple box form without elaborate features like die-cutting or windowing.
- If a certain situation doesn’t call for a checkbox, you may want to consider leaving it out.
Use a color scheme that is consistent with the feel of your company’s products if you want your packaging to jump off the shelf. It might be challenging to pick the finest brand colors from the wide palette available.
To facilitate this task, you might research the Pantone and CMYK codes for desired hues. In this approach, you may create an array of vibrant colors to represent your company.
Create Logo Stickers
The addition of branding tags is a quick and easy approach to personalize your package. Include one of these little cards—complete with the company logo and branding—in each shipment you send out.
A wide variety of paper types are available, and your logo may be designed using any one of several typefaces and layout options. Using Canva or even Microsoft Word, you can quickly and simply design stunning illustrations that provide a polished, professional touch to your packaging.
Experiment with a Variety of Printing Styles
If you don’t have the funds, there’s no need to use fancy, personalized wrapping paper for your products. Consider utilizing printed tape in a variety of designs if you need a low-cost substitute.
Add visual appeal to an envelope or box by printing a design on the exterior.
Start using Personalized Packaging Sleeves
Plain shipping boxes don’t add much to the overall presentation. As an alternative to expensive custom printing, bespoke package sleeves are a classy way to promote your brand with every purchase.
Having a designer and knowing where to get custom package sleeves may help keep costs down. Ordering custom packing sleeves cost as little as $0.50 per unit.
Is There Anything You Should Keep in Mind When Packing?
Here are a few things to keep in mind if you want to give your product’s packaging some more thought:
Know what you can reasonably spend. If you’re just getting started, it’s crucial that you avoid wasteful investments like lavish packaging.
Consider the investment’s return before proceeding. Spending $5 on nice packaging is not lucrative if you are selling a product for $5.
Check Your Product Type
Where can I find out more information about the products you sell? Can regular packing suffice, or is there a need for anything more specific? Items like glassware and delicate jewelry also fall under this category, as well as consumables like cosmetics and toiletries (which may need extra protection). The kind of packing required depends on the item being packaged.
Where to place your packaging
Consider whether the location from where your consumers are placing orders is prone to harsh weather. When you look back at past years, were there peak sales months? Waterproofing or heat-proofing your boxes may be necessary, depending on these circumstances.
Although these are just a few cosmetic packaging ideas, they should help you get started on a bespoke packaging plan, even if you’re strapped for cash. Don’t be scared to try new things. Making your packaging stand out doesn’t have to cost thousands of dollars; a catchy idea and some bright colors can do the trick. If you’re resourceful enough, no one will notice the low price tag.