As of 30 June 2020, there were more than 4.8 billion internet users in the world. The number is rising and the day is not far when the world will see this figure approaching 5 billion searches per day.
With the growth of the internet, some major services are also expanding. The use of social media, search engines, e-commerce stores, digital content, and other website types is growing at a fast pace.
As the internet grows at an astounding pace, businesses want to deliver their marketing message to boost their sales. over the years, many methods have been discovered to make organizations do just that.
The world digital marketing represents a collection of methods using which the dream of online promotion can be realized. You can learn it by taking free or paid digital marketing courses.
This article explains how one can learn internet marketing through online promotion courses on the internet. Continue reading if you are a marketer, want to become a marketer or a business owner.
Branches of Digital Marketing
The history of internet marketing dates back to the early 1970s when a person sent the firsts email to promote his services to the employees of a technology company.
To this date, there has been a constant growth in this domain. Today, millions of businesses spend billions of dollars each year on online promotion. It is because they believe in online marketing channels.
The television, radio, and telephone advertising were already there the internet marketing joined them to become the next big thing in the marketing world.
Understanding digital marketing becomes easier when you study the sub-fields of this domain. What comes under digital marketing? Here are the main branches:
- Email Marketing
- Affiliate Marketing
- Content Marketing
- Influencer Marketing
- Social Media Marketing
- Search Engine Marketing
- Viral Marketing
- Radio Advertising
- Mobile Advertising
- Television Advertising
5 Digital Marketing Courses To Try
There are a number of e-learning websites such as Udemy, Udacity, Lynda, Future Learn, Master Class, edx, Coursera, Alison, Khan Academy, that offer free courses on a variety of topics.
If you turn to an industry leader website such as Udemy, you will find many courses on internet marketing. We have brought five promising courses for beginners and professionals.
Here are the five digital marketing courses that you should consider trying in 2020:
- Online Marketing Course by Google.com
- Digital Marketing Course by Coursera.com
- PPC Advertising Course by WordStream.com
- Digital Strategy and Action by Babson College
- Fundamentals of Digital Marketing, Social Media, and E-Commerce by Wharton School
Some Useful Statistics To Know
A huge number of free or paid internet marketing courses are offered by different websites.
Only YouTube is home to a huge collection of digital marketing videos. Some simple internet marketing activities can be learned by watching some useful videos on YouTube.
Search engine optimization, pay-per-click advertising, paid social media, social media promotion, email marketing, content marketing are the main areas where most digital marketing jobs are.
By spending some time learning from digital marketing tutorials, you can become able to promote your own or others’ business.
Google (search engine) alone processes around 70,000 search queries per second. Overall, search engines respond to more than 6 billion search queries every single day.
More than 4 billion people use different social networking websites such as Facebook, Twitter, LinkedIn, and Instagram. YouTube alone drives more than 30 million users every day and people watch billions of videos on YouTube daily.
Learning Internet Marketing Like A Pro
You have got a huge number of choices when it comes to taking digital marketing courses. Just one course might not be enough if you are a beginner.
Do some research before you start a free or paid course. Online promotion methods and trends keep changing and you must have fresh knowledge to stay on the top.
Do try the courses listed above to become an internet marketing professional. We can conclude that digital marketing is a valuable skill to have.
You can use offer it as a service or you can promote your own business. Any ideas for improving this article? Should you have any suggestions, feel free to share it with me.
Let’s learn, learn, and learn to earn, earn, and earn.