A trade fair or a gift fair is a great way to showcase the products and services of your company. Most start-ups are using this platform to interact with new people and generate a potential customer base. However, while we are talking about the promising returns from participating in a gift fair exhibition, the question arises is participating in every fair rewarding?
Well, participating in a gift fair exhibition is highly beneficial for the companies but, there are certain parameters that gift fair exhibitions should know and consider when looking for participation in a gift fair exhibition. This article takes you through 7 important tips to help you make the most of your next gift fair.
7 helpful tips for gift fair exhibitions
1. Explore the gift fair
There are several gift fairs organized throughout the year in different nations and countries. Participating in the right one is important and will help you reach the maximum customer base. But, to do so you must participate in as many as possible. Your first step is to explore the gift fair and its footfall. The number of sponsors, attendees, size of the exhibition, and everything plays an important role in deciding the outcome of the fair. Hence as a smart gift fair exhibition, your first move should be to check whether the gift fair is in tandem with your company or not.
2. Plan your exhibit space ahead of time:
An important thing you should consider is the location of your kiosk in the exhibition space. You must plan and make the booking within the right time, and you must have sufficient time in hand to prepare as well. Placing your kiosk at the entrance or midway is more beneficial than placing it at the end. To get the best location, you must contact the exhibit team beforehand. The right location will help you instantly catch the eyes of potential customers and gain more benefits.
3. Make sure your products are well displayed
In addition to choosing the right gift fare exhibition, planning your exhibition and placement of products is also paramount. The way you will be displaying your products will catch the eyes of the customers. The buyer instantly looks for something eye-catching and different. Hence you must experiment actively and innovate with the product placement. Using LED light signage in videos and audio can be a great way to make your counter attractive and instantly catch the attention of buyers.
4. Have plenty of business cards and literature on hand
Doing some pre-preparation is also important. For example, you should have plenty of business cards and catalogues about your products and services. Falling short of these at the time of the exhibition can negatively impact your brand image. If you have a potential customer who looks interested but doesn’t have time, you can instantly hand over the business card and product catalogue. Pen down their number and contact them later.
5. Train your staff on how to best interact with customers
Remember, when you are planning to participate in an exhibition, as a smart gift fair exhibitions you should also focus on training your staff on how they will interact with the customers out there. They must have been well-dressed and had a professional approach to convince a customer. Having good communication skills is also important. All this will help create a strong and positive image of your company in the eyes of the customer.
6. Be prepared to answer questions about your products
A thorough run of your different products and their USP is important. When interacting with the customers in the exhibition, you have a short time to create a maximum impact. Hence you must have the USP of the products on your tips, which applies to all your staff
7. Offer giveaways or promotional items
As a gift fair exhibition, you must have some promotional items handy. If you see a potential customer at your stall, you can hand them over some giveaways or promotional items starting with your company’s logo or brand name. This helps in creating top-of-the-mind recall when you follow up with the customer.
Wrapping it up!
These are some of the important pointers that every gift fair exhibitions should take into consideration when participating in a gift fair to make the most out of it. As a gift where exhibiting your objective of participation is to generate more leads, garner more attention from the customers and create brand awareness. Make sure that you do thorough research about the exhibition before participating.